Wondering what all the fuss about branding is? Why is branding so important?
The magic of better branding is in how it can transform your business, allowing you to run it more effectively, efficiently, and profitably.
In this blog we will be telling you 5 reasons why branding is important for your pole business, and how this can help you immediately in running a more successful business.
1. Makes you different
Branding is more than your business name or logo. Branding is the identity of your business. If you get your branding right then differentiating yourself from your competition becomes much simpler.
When your business has a strong identity, it becomes much more than the products or services you sell. Your business has personality and life to it, which your customers can connect with on a more human level.
Being able to let ‘your freak flag fly’, and showing off what is unique about your business, will help you to stand out and show off what you’re all about.
2. Attract the right clients
When your identity is clear, you are more easily able to attract the kinds of clients who would most benefit from your products and services. Like making a new friend, they know that you will just vibe and get along, by the fact that your business compliments their own personality, goals or values.
When your pole business branding is not thought through it can be difficult for a potential customer to understand who you are, why you are doing what you’re doing, and how it can benefit them.
You want to make the decision-making process easy for them, and part of that is by overcoming any doubts or worries they might have that you aren’t the right fit for them.
If your brand is authentic to you, and demonstrates the personality of your business, they will find it easier to see if it is suitable for them, and they will be able to more confidently purchase your products or services knowing that it is a good fit.
3. Get more referrals
When you attract more customers who fit your business’s personality, then you are able to grow your business through referrals more easily.
Getting that ‘Squad Goals’ feel in your business will mean that your customers want to recommend you to their friends and family. By building a special community with a strong brand that’s built on values and personality, you make it so your clients want to share the ‘secret’ of how great you are with people they know. They will want to share the magic around.
4. Makes marketing easier
If you know your brand’s personality well then marketing becomes so much easier. You know what to post on social media, how to writing your advertising copy, and what images are going to engage and attract the kind of clients you want to join your Squad.
Without a clear brand you can become demotivated and uninspired in your marketing, because you haven’t got a clear vision of what your business represents.
Not only that, but if you wish to outsource your marketing, but do not have a clear brand identity, finding someone who can effectively market on your behalf is going to be even more difficult. Anyone you hire will just end up creating and posting the same generic content as your competitors, and you will struggle to differentiate yourself.
5. Build a better team
Finding people to hire for your business becomes so much simpler when your brand is clear and well thought out. If everyone in your company is on the same page about ‘who you are’ and what your brand’s message, then it will feel more harmonious.
You will be able to find people who add to your brand, and expand its message, personality and identity, rather than taking away from it.
Those were 5 reasons branding is important for your pole business. If you would like to learn more about branding and how to develop powerful branding to take your pole studio to the next level, take our online course – The Magic of Better Branding.